Powering Agentic Marketing on a Unified CDP

Databricks offers a composable CDP that securely unifies all your fragmented customer data into a single source of truth. By leveraging AI, companies can now create highly personalized marketing campaigns and a more intelligent understanding of your customers (customer churn, lifetime value, and more). Databricks CDP is trained on your own customer information, business terminology, and domain experience - and governed through Unity Catalog to ensure your marketing efforts are secure and accurate. Hear from Tasso Argyros, VP of Engineering, on why every company needs an agentic marketing CDP capability.