Sponsored by: Alteryx | The Foundation Comes First: Building a Tax Data Strategy That Scales with AI

AI, agents, predictive modeling, and the next wave of tax innovation depend on something deceptively simple: the right data, in the right place, ready to use. In this session, Cheria Coram, Director, Tax Technology & Data Enablement at Starbucks, shares her vision for evolving tax data strategy from reactive data wrangling to intentional foundation building. Drawing on her experience leading data and automation for a global tax function, she'll cover how Alteryx unlocked efficiency in data transformation and why the next critical unlock is centralizing, governing, and designing tax-processed data for reuse across the tax lifecycle. She'll also share where the team is headed next, using Alteryx with Databricks to build a scalable foundation that enables tax-ready modeling today and positions the team to layer on analytics, AI, and whatever comes next.