Sponsored by: EPAM | Enabling granular decision-making with advanced analytics and AI

MercedesBenz & EPAM partnered with Databricks to reinvent how data & AI drive data driven decisions. We replaced a fragmented, legacy stack with a unified lakehouse platform built on medallion & delta live capabilities, built to scale innovation across the enterprise. On top of this MBUSA’s solution transforms decision making delivering the right offer, to the right customer, at the right time and place in one of the world’s most competitive premium auto markets. By unifying internal & external data through a proprietary cross make taxonomy, the platform becomes a true single source of truth. Advanced analytics go beyond dashboards: root cause insights, MLbased price elasticity, & a natural language AI assistant (Genie) put data & AI directly in the hands of the business. The result: faster decisions, smarter actions, & measurable business impact at scale. Impact: One trusted competitive view | Actionable, role based insights for hundreds of users | From data chaos to valuable insights