Sponsored by: Fractal | From Questions to Action: Conversational AI for Occasion‑Based Marketing

This presentation introduces a Conversational AI–driven BI platform for marketing, designed by Fractal for occasion‑based marketing at a global snacking company. Built on Databricks, the platform uses DB Genie and AI/BI to translate plain‑English questions into governed analytics, Agent Bricks to orchestrate multi‑step reasoning and insight workflows, and Unity Catalog to ensure enterprise‑grade governance, security, and trust across data assets. The experience is further strengthened by Fractal’s behavioral sciences, which enabled personalized, data-led campaigns, supported by neuroscience for emotionally resonant messaging.