Sponsored by: Lovelytics | Rebuilding Data & Identity at Scale: Acxiom's Platform Transformation

In this session, Acxiom and Lovelytics share how they partnered with Databricks to rebuild Data & Identity services as a native application layer on the Databricks Data Intelligence Platform. Attendees will learn how standardizing identity across first-, second-, and third-party data, leveraging Databricks clean rooms, and enabling zero-data-movement architectures improved performance, accelerated innovation, and enabled secure collaboration. The session showcases a real-world industry use case demonstrating measurable impact. Acxiom, an Omnicom company, is a leading provider in data, identity, and marketing technology, supporting organizations in leveraging customer data at scale. Lovelytics is the largest pureplay Databricks consulting partner, with a proven track record of delivering over $2B in measurable business value across 500+ successful projects.