Session
Sponsored by: Omni | AI analytics at Condé Nast: What it took to get to production
Overview
| Experience | In Person |
|---|---|
| Track | Analytics & BI |
| Industry | Enterprise Technology, Communications, Media & Entertainment, Retail & Consumer Goods |
| Technologies | Databricks SQL, Lakeflow, Unity Catalog |
| Skill Level | Intermediate |
Using Databricks and Omni, Condé Nast encoded business logic into a governed semantic layer and trained the system on how teams define performance, interpret metrics, and make decisions. Built on a rigorous AI orchestration framework, AI now generates campaign takeaways, surfaces performance drivers, and automatically guides recommendations across teams. This session explores the interplay between analytics and AI and the requirements for moving a solution into production.
Session Speakers
Colin Zima
/CEO
Omni
Maxwell Kalfus
/Head of Performance & Measurement
Condé Nast