Session

Sponsored by: Omni | AI analytics at Condé Nast: What it took to get to production

Overview

ExperienceIn Person
TrackAnalytics & BI
IndustryEnterprise Technology, Communications, Media & Entertainment, Retail & Consumer Goods
TechnologiesDatabricks SQL, Lakeflow, Unity Catalog
Skill LevelIntermediate

Using Databricks and Omni, Condé Nast encoded business logic into a governed semantic layer and trained the system on how teams define performance, interpret metrics, and make decisions. Built on a rigorous AI orchestration framework, AI now generates campaign takeaways, surfaces performance drivers, and automatically guides recommendations across teams. This session explores the interplay between analytics and AI and the requirements for moving a solution into production.

Session Speakers

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Colin Zima

/CEO
Omni

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Maxwell Kalfus

/Head of Performance & Measurement
Condé Nast