Sponsored by: Salesforce | Turn Databricks Data into Action with Trusted Context from Salesforce Data 360

Your data platform is powerful, but data alone doesn’t drive outcomes. To operationalize AI and deliver real-time customer experiences, teams need trusted context: governed data, business logic, and unified customer intelligence. In this session, discover how Salesforce Data 360 connects directly to your Databricks lakehouse to activate data without moving or duplicating it. Using Zero Copy access, you can unify customer profiles, power real-time personalization, and ground Agentforce agents in trusted enterprise data so they act accurately at scale. We’ll explore three practical use cases: building unified profiles from lakehouse data, enabling AI agents with governed context, and activating data across sales, service, and marketing channels. Zero Copy is the foundation. Trusted context is what drives action. Leave with a clear blueprint to maximize the value of your Databricks investment.