Sponsored by: Snowplow | The Missing Layer Between Your Lakehouse and Genie: Customer Context with Snowplow

Genie lets anyone ask data questions in plain English. But ask about customer intent, real-time behavior, or why conversions dropped, and most teams don’t have the data to work with. In this session, we'll show how Snowplow delivers a validated customer context layer directly into your Lakehouse, ie: every digital interaction, human and AI agent alike, governed through Unity Catalog. Pre-built semantic models plug into Genie's Knowledge Store so business users self-serve behavioral insights without the data team. No custom engineering. No modeling from scratch. We'll also unpack the flywheel: every interaction generates richer data, which sharpens Genie answers and agent decisions. Walk away with a practical architecture for turning Genie into the customer intelligence layer your teams actually trust.