Sponsored by: Tiger Analytics | From Data Potential to Business Value: Scaling Commercial & Consumer Products at PepsiCo

"Data platforms create potential; Data products create value.” At PepsiCo, the Enterprise Data Foundation (EDF) anchors enterprise-wide data access, but real business impact comes from what gets built on top of it. In this session, Petr Gazaryan (PepsiCo) and Parag Shah (Tiger Analytics) share the strategic approach behind designing, scaling and operating a global portfolio of commercial and consumer data products. These span revenue management, store effectiveness, media mix modeling, and personalization, deployed across 25+ markets globally. The talk centers on critical decisions that matter at scale: architecting reusable data products across markets, managing downstream complexity on a shared platform, and designing for operational sustainability rather than one-off delivery. Attendees will leave with a strategic framework for moving beyond platform investments to a mature, scalable data product operating model, with lessons from one of the world’s largest CPG organizations