Turning Data into Better Banking: How NAB Uses Databricks and Genie to Deliver Customer Value

At NAB, better banking starts with seeing our customers clearly. Fragmented data environments had long made it difficult to build a focussed, timely view of customer needs, slowing decision‑making and limiting the value we could return to customers. In this session, we’ll share how NAB is using Databricks to bring customer data together into a unified, trusted platform and how Genie is making those insights accessible across the bank. By enriching transactional data and making it accessible in reusable, product‑ready datasets, our teams can spot customer needs faster, design more relevant experiences, and respond with greater consistency across channels.You’ll hear how this shift is helping NAB move from isolated insights to shared customer signals, supporting everything from day‑to‑day service improvements to more personalised products and smarter risk decisions. Join us to explore how a modern data platform is enabling NAB to deliver simpler, more responsive banking, and what this approach could mean for the future of customer‑centred financial services.