SPEAKER
Aarti
Bhasin
/
Vice president, Mastercard
Aarti Bhasin is Vice President of Software Engineering at Mastercard and a technology leader in Marketing Technology Solutions (MarTS). With 19+ years of experience, she specializes in building cloud‑native platforms and driving large‑scale marketing technology transformations.
At Mastercard, Aarti leads marketing technology platforms including Marketing Data Platform, focused on unifying fragmented data into a scalable, governed foundation for full‑funnel marketing. Her work enables marketers to understand audiences, evaluate campaign effectiveness, and optimize funnel performance.
Prior to Mastercard, she led MarTech transformations at Prudential, delivering omni‑channel, hyper‑personalized solutions to improve engagement and acquisition.
At Mastercard, Aarti leads marketing technology platforms including Marketing Data Platform, focused on unifying fragmented data into a scalable, governed foundation for full‑funnel marketing. Her work enables marketers to understand audiences, evaluate campaign effectiveness, and optimize funnel performance.
Prior to Mastercard, she led MarTech transformations at Prudential, delivering omni‑channel, hyper‑personalized solutions to improve engagement and acquisition.
Aarti's sessions
Aarti will be contributing to these sessions at Data + AI Summit 2026:
Previous events
Take a look through the session archive to find even more related content from previous Data + AI Summit conferences.
See archive