Alex
Reich

I build data and AI ecosystems that turn complexity into clarity. At FFF Enterprises, I’ve led the transformation from legacy data warehouses to a modern Databricks Lakehouse — with near-real-time SAP ingestion, governed data products, and agentic AI.
As Head of Data Intelligence and Enterprise Architecture, I bridge technology and strategy: building scalable data foundations, embedding AI assistants (Genie, AgentBricks) into daily workflows, and helping finance, operations, and supply chain teams make faster, more confident decisions.
I’m hands-on, curious, and people-focused — I lead by building. Whether optimizing pipelines or mentoring engineers, my goal is the same: create something that lasts and helps others do their best work.