Alfredo Colas
Alfredo Colas is the Senior Vice President of IT for Data & Analytics, and Digital Go-To-Market.
Data and Algorithmic solutions are a key engine of P&G’s Integrated Growth Strategy. Through a combination of Enterprise Data Lake platform, data pipelines and Artificial Intelligence workbenches, this team is creating cutting-edge capabilities across all dimensions of the business. He is also accountable for developing new capabilities to unlock the full potential of the Sales teams.
Alfredo joined P&G in 1996 in Spain and has lived in 5 different countries. He has extensive experience in driving business transformations, having led commercial and supply chain redesigns, e-commerce initiatives and the integration of multiple acquisitions.

Alfredo’s sessions

Alfredo will be contributing to these sessions at Data + AI Summit 2024:
Jennifer Zavacky/


Karla Hrabar/


Matt Jackson/


Rob Saker/


Alfredo Colas/

Procter & Gamble

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