Alfredo
Colas

Alfredo Colas is the Senior Vice President of IT for Data & Analytics, and IT Innovation. Data and Algorithmic solutions are a key engine of P&G’s Integrated Growth Strategy. Through a combination of Enterprise Data Lake platform, data pipelines and Artificial Intelligence workbenches, this team is creating cutting-edge capabilities across all dimensions of the business. Alfredo and the IT Innovation team connect P&G with the start-up ecosystem around the globe to find novel and effective ways to bring to life key business opportunities. Alfredo joined Procter & Gamble in 1996 in Spain and, over the years, led various local, regional and global organizations across the U.S. and Europe, including Italy, Russia, Spain and Switzerland.