Jennifer
McCluskey

Jennifer McCluskey is a marketing data strategist who has spent her career creating systems, teams, and solutions that deliver lasting value. At General Motors, she leads technical enablement within Marketing Applied Sciences (MAS), where they are advancing AI, data, and activation capabilities in service of the marketing organization. Her team supports precision targeting and their in-house identity-driven audience activation model, while expanding capabilities in AI-powered experimentation and clean room measurement, enabling faster, more precise decision-making across the brand portfolio.