SPEAKER
Marcelo
Duarte
/
Head of Customer Acquisition & Growth, XP Investimentos
Marcelo Duarte is a senior leader in growth, marketing, and technology at XP Inc., where he drives customer acquisition and conversion through data and Al. With a background in engineering (USP/CentraleSupélec) and an MBA from INSEAD, he combines technical depth with business impact. Marcelo is currently focused on applying Agentic Marketing strategies to optimize end-to-end marketing journeys, bridging product, data, and growth teams to unlock scalable performance gains.
Marcelo's sessions
Marcelo will be contributing to these sessions at Data + AI Summit 2026:
Artificial Intelligence & Agents
Sponsored by: Hightouch | How XP Drove a 72% Lift in Account Opens and 35% Activation Increase with Agentic CRM
Previous events
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