INDUSTRY EXPERIENCE
MEDIA AND ENTERTAINMENT
INDUSTRY FOUNDERS AND LEADERS WILL SHARE REAL VALUE AND OUTCOMES ON:
- Growing Your Audience and Engagement
Learn how media companies are leveraging data and AI to unlock superior audience experiences and hyper-personalization, allowing them not just to combat churn, but to grow engagement, retention and loyalty.
- Unlocking Better Ad Planning, Optimization and Measurement
Effective ad tech requires powerful data and AI tools. See how Genie can replace static campaign dashboards with conversational intelligence, empowering advertising leaders to ask questions on their complex campaign data and get instant, governed answers to inform strategy. Additionally, learn how agentic AI can enable your teams to automate and optimize campaign workflows for greater ad impact.
- Accelerating Media Strategy and Production With Agents
Discover how media organizations can leverage Agent Bricks to deploy production-grade AI agents that can reason on their audience, content and business data, helping publishers to accelerate their content supply chain — and agencies to bring more relevant, higher-quality ad creative to market faster.
Featured speakers
Join leading experts, researchers and open source contributors — from Databricks, across the data and AI community, and in media and entertainment — who will speak at Data + AI Summit.
Khushboo
Beniwal
GTM Leader, Media and Advertising,
Databricks (Publishers)
Jake
LaDuke
GTM Leader, Media and Advertising,
Databricks (Agencies)
Adrian
Bolosan
Sr. Director, Data Collaboration,
Databricks
Nidhi
DeSutter
Sr. Manager, Field Engineering,
Databricks
Maximize your Summit
Data + AI Summit is the global event for the data community, where practitioners, leaders and visionaries across industries gather to shape the future of data, analytics and AI.
Media & Entertainment Industry Forum
On Wednesday, June 17 from 3:00 - 4:30PM in the Marriott Marquis, join media and entertainment data leaders for our premier industry forum featuring keynotes and panel discussions on how data and AI are transforming the industry.
Connect with data and AI leaders, senior engineers and architects driving innovation in media, at scale
Explore real-world use cases of autonomous agents and operational apps powering leading media and entertainment platforms
Learn proven strategies from media and advertising leaders who’ve delivered measurable outcomes with data, analytics and AI
Topics
Join thousands of leaders and experts across infrastructure, engineering, AI and product who will unpack the latest trends in data and AI for media and advertising.
KNOW AND GROW YOUR AUDIENCE
More Relevant, Engaging Audience Experiences
Media companies struggle to prevent churn and grow engagement because they lack a clear, holistic understanding of their audience. With unified data and AI, unlock a complete picture of your audience and pave the way for hyper-personalized experiences that engage and retain audiences.
MAXIMIZE ADVERTISING IMPACT AND ROI
Real-Time Campaign Optimization
Learn how Databricks solutions can help your teams maximize and prove ad impact, from campaign planning to measurement. Discover how Genie can help advertising teams make more strategic, data-driven decisions, while Lakebase can take the operational burden off those teams by allowing them to build real-time applications to automate campaign management and optimization.
POWER CREATIVE STRATEGY AND PRODUCTION
AI Agents for Media Supply Chain
Explore how Agent Bricks can help you build specialized agents that allow teams across your media supply chain to produce higher-quality assets more quickly — like editors’ assistants or audience personalization engines — grounded in your enterprise data to ensure brand and audience relevance.
Session previews
Take a peek at some of the upcoming sessions we’re extra excited about.
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Sponsored by: Genpact | Enabling AI-Ready Data
“Make Me a Map”: Building a GIS Agent with AgentBricks, MCP, and Lakebase
0 to 100 AI/BI Apps in 120 Days: Building an Enterprise Data and AI Platform From Scratch @ Alpura
3 Steps to Red Team Your LLMs on Databricks (Using Tools You Didn't Know You Had)
800TB, Zero Pipelines: How Ensemble Health Partners Built an AI-Ready Revenue Cycle on Lakebase
A Unified Approach to Data Exfiltration Protection and Egress Monitoring to Build Secure Agents
A Unified Future for Delta and Apache Iceberg™
A–Z of Unity Catalog Business Semantics: Open and Unified Semantics for Agents, Apps and BI
Accelerating AI From Model to Impact at Workday With Databricks Apps
Accelerating Corteva’s Data Source Onboarding With Lakeflow
Accelerating ITSM Modernization with Lakeflow Connect: Nationwide’s Platform Upgrade
Accelerating the Monthly Financial Closing With Genie
Activating AI With Lakeflow and Agent Bricks
ADBC and the Future of Universal Data Connectivity for Agentic Systems
Advanced SQL Patterns for Production Analytics
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Data engineers, data scientists, machine learning engineers, AI researchers and practitioners, business executives, IT decision-makers, product managers, entrepreneurs, investors and more.
The premier event for the global data, analytics and AI community. Summit brings together data practitioners, leaders and visionaries from more than 160 countries to explore the latest technologies and trends. Attendees can also participate in conference training and brand-new certification courses.
The conference will take place at Moscone North, West and South (the address is 747 Howard Street, San Francisco, CA 94103). Some events and activities may be a short walking distance from Moscone.
We’ve partnered with several hotels in San Francisco offering special group rates for attendees. Book through the Data + AI Summit registration page to receive the event rate (subject to availability). See the list of recommended hotels, all conveniently located near Moscone Center.
The full conference pass will include keynotes, Expo, breakout sessions, networking events and virtual access.