Session
Delta Sharing and AI for Enabled CRM Data Enrichment
Overview
| Experience | In Person |
|---|---|
| Track | Data Strategy |
| Industry | Enterprise Technology |
| Technologies | Data Marketplace, Delta Sharing, Agent Bricks |
| Skill Level | Intermediate |
Enterprise execution relies on trusted data, yet enrichment vendors often conflict and hierarchies drift. Manual validation is slow, and blind automation poses risks. This session details a production-grade validation system built on Databricks to transform CRM chaos into governed data layer.Using Delta Sharing feeds from various providers, we built a triangulation framework to reconcile signals across parent hierarchies, Salesforce structures, and revenue estimates. Rather than accepting data blindly, we implemented an AI governance layer that:1. Reasons across enrichment signals to propose re-parenting.2. Validates outputs via secondary agents to eliminate hallucinations.3. Automates approvals based on confidence thresholds or escalates for human review.Attendees will learn to design multi-agent architectures and AI guardrails that preserve trust while accelerating planning cycles—enabling autonomous, governed workflows that improve revenue visibility at scale.
Session Speakers
Petar Zoric
/GTM Snr. Analytics Engineer
Databricks
Yu Chen
/Manager, GTM App Engineering
Databricks