Databricks on Databricks: Marketing with CustomerLake, the new Agentic CDP

In this marketing practitioner deep dive, the Databricks Marketing Technology and Engineering teams walk through how we built and launched a fully agentic, embedded CDP on the Lakehouse — and used it to automate real marketing campaigns that are already in-market. 

We’ll reverse-engineer the live demo you saw during the keynote, and show how onboarding, segmentation, activation, execution, and performance insights are carried out by the Databricks Marketing Team. Attendees will see how agents interact with governed data, how automation layers plug into the Lakehouse, and how marketers can deploy campaigns without fragile point-solution tooling.