Paul
Volk

Paul Volk is a Marketing Technology Solution Architect at Databricks, where he sits at the intersection of marketing strategy and data engineering. He leads the design and evolution of Databricks' own MarTech stack — including the team's journey from siloed channel execution to a fully agentic, Lakehouse-native CDP. With a practitioner's lens on what it actually takes to operationalize data-driven marketing at scale, Paul focuses on closing the gap between what the data team builds and what marketers can run. In this session, he shares the real story behind how Databricks uses its own platform to power modern marketing campaigns.