INDUSTRY EXPERIENCE
Marketing
INDUSTRY FOUNDERS AND LEADERS WILL SHARE REAL VALUE AND OUTCOMES ON:
- Building the Data and AI Foundation for Marketing
AI is reshaping how customers discover, evaluate and buy, but most marketing organizations are still operating on fragmented data and disconnected tools. Learn how leading brands build a unified foundation of shared context and trusted insights for both AI agents and humans.
- Powering Agentic Marketing From Pilot to Production
Discover how marketing organizations are moving beyond experimentation to deploy production-grade AI agents that reason across customer data, orchestrate journeys and continuously optimize performance.
- Replacing Dashboards With Conversational Intelligence
Explore how Databricks Genie is replacing static dashboards with conversational intelligence, empowering CMOs and marketers to ask complex questions and get instant, governed answers.
Featured speakers
Hear from CMOs, marketing technology leaders and AI innovators from global brands who are redefining marketing with AI and shaping the next generation of customer experience.
Dan
Morris
Global Head of Industry Solutions for Marketers,
Databricks
Tasso
Argyros
VP, Engineering,
Databricks
Meggy
Chung
Managing Director — Head of Global Enterprise Data Platforms,
Barclays
Tom
Barber
Head of BI and Advanced Analytics,
Virgin Atlantic
Maximize your Summit
Data + AI Summit brings together the leaders redefining how marketing, data and AI work together — from strategy to architecture to execution.
Forums
Learn from the most innovative marketing leaders via keynotes and panel discussions.
Connect with CMOs and marketing technology leaders driving innovation at scale
Explore real-world agentic marketing and AI application use cases powering global brands and enterprises
Learn proven strategies for how governed AI accelerates measurable outcomes with data and analytics
Walk away with a practical blueprint for composable marketing
Topics
Join thousands of leaders and experts across marketing technology, operations, AI and product who will unpack the latest trends in data and AI for customer experience and engagement.
UNIFIED DATA AND AI
Real-Time Marketing Foundation
See how Databricks unifies customer, campaign and performance data into a governed foundation that powers real-time segmentation, personalization and activation across every channel.
AI AGENTS
Agentic Marketing in Production
Shift from simple chatbots to autonomous agents that act. Explore how Databricks helps marketing teams deploy AI agents grounded in trusted enterprise data to orchestrate journeys, optimize spend and continuously improve performance with full governance and control.
INTELLIGENT ANALYTICS
Conversational Insights for CMOs
Don’t wait for data — talk to it instead. Discover how Genie’s conversational analytics empowers marketing leaders to ask complex questions about pipeline, campaign performance and ROI, and get instant, governed answers that turn insight into action.
Session previews
Take a peek at some of the upcoming sessions we’re extra excited about.
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0 to 100 AI/BI Apps in 120 Days: Building an Enterprise Data and AI Platform From Scratch @ Alpura
800TB, Zero Pipelines: How Ensemble Health Partners Built an AI-Ready Revenue Cycle on Lakebase
Accelerating AI From Model to Impact at Workday With Databricks Apps
Accelerating Corteva’s Data Source Onboarding With Lakeflow
Agent Evaluations
Agentic Feature Engineering: How McAfee Drives Personalization With Agent Bricks
AI Agents for the Frontline: 7-Eleven’s GenAI Maintenance Assistant
Alinta Energy’s Data Platform: From Platform Migration to Enterprise Ready AI-Driven Energy Ops
Apps Factory on Databricks: Provision, Standardize, Observe and Govern 100+ Apps
AstraZeneca's Multi-Agent System: Lessons Scaling Agents by 10x With Agent Bricks
Automating KPI Reasoning and Narrative Generation With Agent Bricks and Databricks Apps
Beacon: Revolutionizing Media Analytics With Near Real-Time Declarative Pipelines
Beyond Batch: Engineering Self-Evolving Ingestion with Databricks Auto Loader
Beyond Dashboards: How Grupo Bimbo Delivers Insights with Databricks AgentBricks
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Data engineers, data scientists, machine learning engineers, AI researchers and practitioners, business executives, IT decision-makers, product managers, entrepreneurs, investors and more.
The premier event for the global data, analytics and AI community. Summit brings together data practitioners, leaders and visionaries from more than 160 countries to explore the latest technologies and trends. Attendees can also participate in conference training and brand-new certification courses.
The conference will take place at Moscone North, West and South (the address is 747 Howard Street, San Francisco, CA 94103). Some events and activities may be a short walking distance from Moscone.
We’ve partnered with several hotels in San Francisco offering special group rates for attendees. Book through the Data + AI Summit registration page to receive the event rate (subject to availability). See the list of recommended hotels, all conveniently located near Moscone Center.
The full conference pass will include keynotes, Expo, breakout sessions, networking events and virtual access.