Databricks for Advertising and Marketing
Drive intelligent client outcomes and better manage margins with data analytics and AI
Découvrez Data Lakehouse : le meilleur des deux mondes sur une seule plateforme
Un data lakehouse combine le meilleur des data warehouses et des data lakes en une plateforme simple et unique afin de traiter tous vos cas d'usage de données, d'analytique et d'IA. Il s'appuie sur une base de données ouverte et fiable qui traite efficacement tous types de données et applique une approche commune de gouvernance et de sécurité à l'ensemble de vos données et plateformes cloud.
Why Databricks for Advertising and Marketing Technologies?
Optimize the entire lifecycle of a campaign
With Lakehouse, teams can more effectively understand audience segments for targeting, optimize inventory in real time and track the full lifecycle of an ad.
Drive stronger business outcomes through collaboration
Databricks’ collaborative workspace means teams can innovate and deploy data and AI solutions faster.
Unlock real-time insights
With optimized streaming ingest, pre-built offerings with top solution providers, and real-time model serving with MLflow, accelerate consumer and advertiser outcomes for your business.
Rapidly innovate on predictive use cases
Databricks has a collaborative notebook environment with managed runtime for machine learning models, as well as Solution Accelerators for common use cases including audience segmentation, multitouch attribution, real-time bidding and more.
Databricks for Advertising and Marketing Use Cases
Use Databricks in pre-production to accelerate your development and create a tighter game loop. Then leverage the 360-degree view of your players to drive more effective engagement and monetization over time.
Agency and ad tech operations
- Client profitability
- Margin analysis
- Sales forecasting
- Talent retention
- Predictive resource utilization
Performance des médias
- Planning and media mix modeling
- Multitouch attribution
- Campaign performance and optimization
- Taxonomy recommendation
Optimisation créative
- A/B testing
- Content performance
- SEO performance
- Creative workflow optimization
Transforming Advertising and Marketing With Lakehouse
“Databricks is really an important part of our AI strategy. As we continue to digitize our business, and explore opportunities and challenges through AI and machine learning, we will continue to activate Databricks throughout the rest of the business.”
— Mainak Mazumdar, Chief Research Officer at Nielsen
Partenaires et solutions
Databricks for advertising and marketing in action
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Ebooks et téléchargements
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