Solution Accelerator

Real-Time Bidding Optimization

Pre-built code, sample data and step-by-step instructions ready to go in a Databricks notebook

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Optimize your real-time bidding strategy

From display to video, the value of an impression can only be realized if an ad is viewed by a user. Therefore, when using programmatic advertising to buy inventory, it’s important to take viewability into account. In this Solution Accelerator, learn how to predict ad viewability to optimize your real-time bidding strategy.

  • Maximize return on ad spend
  • Increase conversions
  • Reach your target audience
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