Four data challenges in media and entertainment
Creating a unified audience profile
Data captured, stored and managed in disparate systems prevents media organizations from having a full view of audience and advertiser data.
Delivering an outstanding user experience
Consumers expect frictionless 1:1 personalized experiences at all times, across their devices. The challenge is to deliver these experiences in real time, at scale.
Maximizing all your media data
Legacy data warehouses cannot handle unstructured data such as video, image and audio files, which prevents organizations from unlocking the full potential of their most valuable assets.
Moving beyond aggregation to advanced analytics
Complex AI use cases for the advertising and consumer lifecycle currently require the expensive acquisition and harmonization of massive data sets.
The lakehouse in action
Learn how the Databricks Lakehouse empowers your unique industry
Transforming media and entertainment with the lakehouse
“With Databricks Lakehouse Platform on AWS, Warner Bros. Discovery is powering the future of content discovery and audience experiences. By leveraging data to better predict consumer behavior and provide personalized content recommendations in real time, we are able to customize the viewer experience and improve overall engagement for our customers.”
Partners and solutions
Get started with a variety of data and analytics solutions and templates specific to media and entertainment