Databricks for Media & Entertainment

Powering the data, analytics and AI-driven future of media

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Four data challenges in media and entertainment

Creating a unified audience profile

Data captured, stored and managed in disparate systems prevents media organizations from having a full view of audience and advertiser data.

Delivering an outstanding user experience

Consumers expect frictionless 1:1 personalized experiences at all times, across their devices. The challenge is to deliver these experiences in real time, at scale.

Maximizing all your media data

Legacy data warehouses cannot handle unstructured data such as video, image and audio files, which prevents organizations from unlocking the full potential of their most valuable assets.

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Moving beyond aggregation to advanced analytics

Complex AI use cases for the advertising and consumer lifecycle currently require the expensive acquisition and harmonization of massive data sets.

Meet Data Lakehouse: The Best of Both Worlds in One Platform

A data lakehouse unifies the best of data warehouses and data lakes in one simple platform to handle all your data, analytics and AI use cases. It’s built on an open and reliable data foundation that efficiently handles all data types and applies one common security and governance approach across all of your data and cloud platforms.

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Why Databricks for media and entertainment

All of your data, analytics and AI on one platform

Extract the full value of your data to power breakthroughs in audience engagement, monetization and advertising optimization.

Optimized for real-time

Uncover actionable insights, drive 1:1 personalization and enhance your audience experience with machine learning at the core.

Accelerate your business outcomes

Tap Solution Accelerators that make it easy to ingest consumer data — such as clickstream engagement — and deliver on use cases like recommendation engines and multi-touch attribution.

Best-in-class reliability and performance

The Databricks Lakehouse offers unparalleled scale, speed and cost savings. It’s no wonder the best data warehouse is a lakehouse.

Transforming media and entertainment with the lakehouse

“With Databricks Lakehouse Platform on AWS, Warner Bros. Discovery is powering the future of content discovery and audience experiences. By leveraging data to better predict consumer behavior and provide personalized content recommendations in real time, we are able to customize the viewer experience and improve overall engagement for our customers.”

— Martin Ma, GVP, Engineering at Warner Bros. Discovery

Executive insights on data, analytics and AI

Learn more about what other media and entertainment executives are doing to power their data strategy

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What can you do with the lakehouse?

Accelerate audience and advertiser outcomes on an open, collaborative platform for data, analytics and AI

360° view of your audience

Bring together all your structured and unstructured data — clickstream, demographic, social — in a single platform for analytics and AI. With a holistic view of the consumer journey, organizations can understand content preferences that help deliver more personalized experiences and develop more targeted advertising and engagement.

Mitigate churn and increase ARPU

With an agile cloud-based platform, organizations can quickly and reliably process massive amounts of data and feed it to downstream systems to deliver a 1:1 experience on any channel at any time. As consumers’ expectations around real-time recommendations keep rising — and media companies fight for consumer attention — ensuring that personalization approaches real time is becoming a requirement for many organizations.

Drive revenue from a content library

Media companies are built on unstructured data like video, images and audio files, so the ability to analyze unstructured data is essential for effective media asset management. Lakehouse for M&E can be used by marketers to leverage archived content for campaigns, production teams looking for existing content to include in new productions and sales teams seeking IP they can sell to other media companies.

Leverage pre-built models for ML/AI. Put ML at the core of your business

Unlock the power of machine learning to better understand consumer, employee and advertiser needs. When all your data is centralized and seamlessly connected by a full suite of collaborative analytics and machine learning tools, data teams can work together to build powerful predictive models that drive new innovations in personalization, content monetization and advertiser outcomes.

Lakehouse for Media & Entertainment in action


All the resources you need. All in one place. Image

All the resources you need. All in one place.

Explore the resource library to find eBooks and videos on data, analytics and AI for Media & Entertainment



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