Databricks for Retail and Consumer Goods
Scale AI, apps and agents across the whole business on unified data
Your data, your AI, your future
AI only delivers when it's built on unified, governed data. See how retail and CPG leaders are using Databricks AI, apps and agents to drive growth, margin and operational speed across the business.
Respond to and predict customer behavior in real time
Provide a unified customer view
Unify customer data across POS, e-commerce, loyalty and other sources to create customer 360 profiles that power omnichannel personalization.
Get inspired by retail leaders
Deliver real-time personalization
Use customer signals to deliver recommendations, offers and experiences that increase conversion, basket size and customer lifetime value.
How AI is redefining customer engagement
Power agentic commerce
Deploy conversational AI agents that guide product discovery, answer questions and support transactions with real-time inventory and context.
Support retail media networks
Offer advertisers first-party data ad targeting, real-time campaign optimization and closed-loop metrics across digital and in-store channels.
Drive profitable volume growth
Implement dynamic pricing
Use real-time demand, inventory, competitive pricing and margin signals to optimize pricing decisions across products, channels and markets.
How AI can reshape revenue strategy
Improve trade promotion
Plan, forecast and measure promotions to improve incrementality, protect margin and identify which mechanics drive profitable growth.
Hear from retail’s leading marketers
Real-time shelf intelligence
Analyze store-level demand, product affinity and sell-through trends to optimize assortments, shelf allocation and revenue per square foot.
Solve for on-shelf availability
Next-gen pricing models
Measure price elasticity, promotion lift and post-promotion ROI to improve pricing strategy, vendor negotiations and future campaign performance.
Build a collaborative supply chain
Forecast demand
Combine historical sales, promotions, weather, events and real-time demand signals to generate more accurate store-SKU-level forecasts.
Explore fine-grained demand forecasting
Intelligent inventory
Optimize safety stock, reorder points and allocation across the distribution network to reduce stockouts, excess inventory and carrying costs.
Detect supply chain risk
Monitor internal and external supply chain signals to detect disruptions earlier, protecting availability and customer trust.
Test supply chain networks at scale
Collaborate with suppliers
Share governed forecasts, sell-through data, inventory positions and supplier scorecards to improve planning and supply chain performance.
Create an intelligent in-store experience
Augment employees with mobile AI tools
Equip associates with real-time product, inventory, customer and recommendation insights to improve service and in-store conversion.
Deploy connected stores and smart shelfs
Analyze IoT, RFID, computer vision and smart shelf signals to detect out-of-stocks, trigger replenishment and improve shelf availability.
Enhance workforce and store performance
Unify foot traffic, labor schedules, conversion rates and task data to optimize staffing, store execution and workforce productivity.
Make predictive stores a reality
Use equipment, POS and operational data to predict maintenance needs, reduce downtime and prevent disruptions across stores.
Featured products
Build and run AI, apps and agents on unified retail and consumer data to personalize experiences, optimize operations and drive profitable growth.
Lakebase
Unify POS, e-commerce and supply chain data to increase conversion and margin.
Genie
Ask questions in natural language to improve pricing, promotions and ROI.
Agent Bricks
Deploy AI agents to boost customer value and reduce operational costs.
Delta Sharing
Fonterra establishes the foundations for better business decisions.
Retail and Consumer Goods partner ecosystem
An ecosystem of retail, consumer goods, cloud and data partners helping brands personalize experiences, optimize supply chains and drive AI-powered growth at scale.
Resources
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