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Solution Accelerator

How to build: Customer segmentation for personalization


Segment your customers for better targeting

Create advanced customer segments to drive better purchasing predictions based on behaviors. Using sales data, campaigns and promotions systems, this solution helps derive a number of features that capture the behavior of various households. Build useful customer clusters to target with different promos and offers. Read the full write-up

Benefits and business value


Know which customers to target

Identify target customer groups and what to offer them

Personalize at scale

Scale fine-grain-level segmentations rapidly to quickly personalize customer experiences

Collaborate and share

Segmentation data is used by product, marketing and other teams, and the Databricks Lakehouse Platform is built for flexible collaboration

Reference Architecture


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