Data Intelligence for Marketing
Centralize customer and campaign data, apply AI to drive more accurate decisions, and unlock self-service access to insights regardless of technical ability
Your martech tools are not letting you down, your data platform is.
Combine the power of the Data Intelligence Platform with seamless, out-of-the-box integration of leading martech tools and services like Adobe, Hightouch, Tealium and more to build a future-proof martech stack that adapts to your evolving needs. Unify all your marketing data, supercharge every marketer with self-serve insights to accelerate action, and deliver more relevant and efficient campaigns at scale.
What can you do with Data Intelligence for Marketing?
Unified marketing data foundation
The most complete view of your customer and campaign data. With a unified data platform, teams can bring together and enrich all of their marketing data, enabling smarter segmentation, deeper customer insights, and more efficient activation across channels with seamless out-of-the-box integration into existing martech tools and services.
Self-serve data and insights
Supercharge every marketer with self-serve data and insights. With data intelligence, marketing teams can unlock a deeper, shared understanding of how signals flow across channels. This empowers every marketer, using natural language, to ask questions and analyze customer and campaign data in ways previously unimaginable.
More relevant, efficient campaigns
Deliver more relevant, efficient campaigns at scale. Powered by Databricks’ robust AI tools, teams can make more informed decisions and automate tasks that scale human resources using AI agents to improve the planning, execution and optimization of marketing campaigns.
Seamless, out-of-the-box martech integration
Databricks makes building a composable CDP simple and easy. Combine the power of the Data Intelligence Platform with your existing marketing ecosystem to collect, unify, enrich and activate customer data at scale.
Powering data-driven marketing teams globally
Get your marketing data into Databricks
Accelerate your marketing initiatives with purpose-built solutions from Databricks and our ecosystem of martech partners and solution integrators.
Databricks Solution Accelerators help marketing teams quickly turn data into action with ready-to-use frameworks. Marketers can enable AI-driven personalization, optimize attribution, improve segmentation, ensure privacy-compliant data sharing, optimize omnichannel campaigns, and much more.
Resources
eBook
Blog
Blog
