Building a Data & AI Driven Marketing Organization

Marketing leaders are under immense pressure to deliver measurable growth. Over the past five years, customer acquisition costs have risen by 60%, privacy regulations like GDPR and CCPA have tightened, and fragmented customer data has hindered personalization and real-time analytics.

How can you turn data and AI into a strategic advantage?

This eBook reveals how Databricks Data Intelligence for Marketing helps teams get a complete view of their data, enabling real-time decisions – with a privacy-first approach.

Inside you’ll learn:

• 4 priorities for long-term marketing success
• Why a composable CDP is critical for your martech stack
• How data intelligence is unlocking marketing business value