L'Oréal amplifies the Consumer Experience by leveraging the Databricks Lakehouse
September 19, 2023
San Francisco, United States - 19th September 2023 - Databricks, the Data and AI company, today announced that L'Oréal, the world’s leading beauty player, has chosen Databricks to enable the interoperability of its global Beauty Tech Data Platform and to pursue its multi-cloud strategy.
With its strong leadership in digital, L’Oréal is now pioneering Beauty Tech. The L'Oréal Group’s experts use technology, data and artificial intelligence to develop services that deliver an unrivaled degree of precision and personalization. This approach is revolutionizing how consumers discover, try and receive advice about products, both online and in-store.
The Databricks Lakehouse will unify data across all of L'Oréal’s cloud data platforms. The Lakehouse will provide a complete view of the consumer’s data journey, from inquiry to purchase, from shipment to care, and from the online to offline experience. With Databricks providing a key component of its enterprise data platform, L'Oréal can further improve its consumer and customer experience.
L'Oréal began its journey on the Databricks Lakehouse in 2019 for its Consumer 360 and CRM operations in North America. The L’Oréal Tech team has already experienced significant benefits from working with Databricks, accelerating time to insight by consolidating and analyzing real-time consumer data. In just two years, L'Oréal North America saw a 20% improvement in productivity through reduced maintenance effort, improved runtime, and cloud consumption.
The L'Oréal Tech team is committed to contributing to the L'Oréal Group's sustainable development objectives and the optimization and rationalization of data exchanges to reduce the volumes transported across regions.
“This strategic, global partnership with Databricks demonstrates our clear commitment to enrich our data capabilities and make L'Oréal the front-runner in the world of Beauty Tech,” said Etienne Bertin, Group CIO, L'Oréal. “L'Oréal operates in 150 countries, selling over 7 billion cosmetic products to more than 1.2 billion consumers every year, so having a data architecture that is unified, open, cloud-agnostic, interoperable, secure and scalable, is integral to our success. Leveraging the Databricks Lakehouse is enriching our global Beauty Tech Data Platform, and we are excited to see the partnership evolve in the years ahead.”
“The Databricks Lakehouse offers a simple, unified platform to handle all data, analytics, and AI use cases. It’s never been more challenging for major retailers to keep up with a 360-degree view of the customer to ensure loyalty and growth, but data-forward organizations like L'Oréal are at the forefront of turning this challenge into an opportunity. We’re proud to deliver the global, real-time insights and data governance that enables L’Oréal to provide an incredible experience for its customers.” said Naveen Zutshi, CIO, Databricks.
Databricks is the Data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, and over 50% of the Fortune 500 — rely on the Databricks Lakehouse Platform to unify their data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe. Founded by the original creators of Delta Lake, Apache Spark™, and MLflow, Databricks is on a mission to help data teams solve the world's toughest problems. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.
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