AURA by LatentView Analytics

AURA is a retail media intelligence platform that unifies planning, measurement, and optimization across the campaign lifecycle. Powered by AI-led decisioning and agentic workflows, it enables retailers and brands to predict outcomes, diagnose performance gaps, and continuously optimize campaigns across in-store, onsite, and offsite channels. Learn more about AURA for retail media and visit the AURA landing page.

Benefits of AURA include:

• Always-On Optimization: Agentic AI replaces manual monitoring to scale optimization across thousands of concurrent campaigns.

• 10x Advertiser Growth: Proven to build advertiser trust through credible, transparent measurement of true incremental sales lift.

• 50% Faster Decisioning: AI-powered simulations and automated diagnostics accelerate the path from data insight to commercial action.