AURA by LatentView Analytics
Retail-specific media optimization solution developed by LatentView Analytics and powered by the Databricks Data Intelligence Platform.
AURA is a retail media intelligence platform that unifies planning, measurement, and optimization across the campaign lifecycle. Powered by AI-led decisioning and agentic workflows, it enables retailers and brands to predict outcomes, diagnose performance gaps, and continuously optimize campaigns across in-store, onsite, and offsite channels.
Benefits of AURA:
- Always-On Optimization: Agentic AI replaces manual monitoring to scale optimization across thousands of concurrent campaigns.
- 10x Advertiser Growth: Proven to build advertiser trust through credible, transparent measurement of true incremental sales lift.
- 50% Faster Decisioning: AI-powered simulations and automated diagnostics accelerate the path from data insight to commercial action.
Fill out the form on the right to get in touch with the LatentView Analytics team to learn more about this solution.