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7-Eleven Advances Marketing Innovation

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7-Eleven uses Databricks to streamline and personalize marketing, integrating AI-powered content generation and analytics throughout every campaign. Marketing teams launch, refine, and measure customer offers within a secure, unified platform—supported by Databricks SQL and Unity Catalog. Natural language querying empowers business users to unlock insights, transform marketing, and deliver data-driven value across the world’s largest convenience retailer.