Ibotta streamlines its digital rewards platform by consolidating complex, expensive tooling onto the Databricks Data + AI Platform. Teams use AI Search to surface more relevant offers, driving higher engagement while cutting latency, and rely on AI/BI, Lakeflow Jobs, feature store, and Model Serving to democratize advanced analytics. With Unity Catalog securing multi-partner data, engineers and analysts can move faster, build trusted AI-powered experiences, and deliver better cashback rewards for every shopper.
