Prada Group tailors their AI strategy with data intelligence

Prada, a leading brand in the fashion and luxury industry, operates over 600 stores in 70 countries. Harnessing the power of the Databricks Data Intelligence Platform has allowed Prada Group to build a single source of truth for the entire company. With Unity Catalog providing access to clean data and implementing machine learning and GenAI algorithms, Prada Group’s Data Science team can now focus on forecasting models, personalization and marketing optimization activities.