The New Martech “Stack” for the AI Age

From rigid stacks to a composable canvas

As AI agents and humans increasingly need to reason and work together, rigid martech “stacks” can no longer keep up.

In this on-demand session, Scott Brinker — dubbed the “godfather of martech” by Ad Age — joins marketing executives from Samsara and HP to break down how AI is reshaping the modern martech stack.

In this session, you’ll learn:

• Why the shift from traditional martech stacks to a fluid, composable canvas is inevitable in the age of AI
• What a practical 3-to-5-year roadmap looks like to evolve your stack without disruptive rip-and-replace
• How leading CMOs are turning their marketing architecture into a competitive advantage

Watch now to gain practical insights, architectural clarity and real-world lessons from leaders shaping the next era of martech.