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Databricks at Cannes Lions
June 22-26, 2026

The future of marketing is being rebuilt for the AI era. See what’s next.

Meet with Databricks at the Hotel Martinez

Meet with Databricks at the Hotel Martinez

73 Bd de la Croisette 06400 Cannes, France

Customer engagement is entering a new chapter. AI is reshaping how customers discover, evaluate and engage, elevating the role of CMO to the center of data, decisions and growth. Yet most organizations remain limited by fragmented systems. The next era will be led by CMOs who build a shared foundation for data and intelligence.

Join us in Cannes with the leaders shaping what’s next.

Agenda: Where the future of marketing takes the stage

From beach houses to intimate receptions, Databricks is at the center of Cannes’ most important conversations with leaders shaping the future of marketing. Find us across live stages and curated activations, including:

Monday, June 22

The foundation for agentic marketing

The foundation for agentic marketing

Marketing is shifting from human-led execution to agentic systems that learn and act in real time. Yet most organizations are still constrained by fragmented foundations that limit AI’s potential.

The CMOs who win will treat customer data as a strategic asset, unifying context and intelligence across every system.

That’s how marketing moves from pilots to production. Databricks is where it’s built.