Unifying Retail Data for Smarter Planning and Store Execution
Type
On-Demand Video
Duration
15 mins 47 seconds
See how retail and consumer goods teams can connect sales insights, planning, audience building, and in-store execution in a single Databricks workflow.
Retail and consumer goods teams often work with fragmented signals from sales, inventory, supply chain, media spend, and store operations. This demo, presented by Pavi Singh, a Senior Solutions Architect for Retail Consumer Goods at Databricks, showcases a unified application built on three foundations: data unification to create a single source of truth, governance to control data access, and intelligence to support recommendations and automated decisions.
You’ll see how multiple personas, such as executives, marketers, planners, and store associates, use a unified application interface powered by Databricks to create granular demand and sales forecasts, model planning decisions, build audiences, launch campaigns, assign in-store tasks, and measure campaign performance. The demo also shows how Genie and autonomous agents can orchestrate these workflows end-to-end.
What you’ll learn:
- How to review sales, inventory, traffic, and delivery KPIs in one application
- How unified data and governed access support cross-functional retail decisions
- How to compare forecasts with actuals and test planning decisions using what-if scenarios
- How to build audiences, activate campaigns, and track store-level execution
- How Genie and autonomous agents connect retail workflows from insight to execution
