The AA: From modern data foundation to AI-powered operational intelligence

The AA has decades of proprietary data from 14 million members, but fragmented legacy systems across 44 data sources made it difficult to turn that information into timely action. By modernizing its data foundation with Databricks, The AA is creating governed insight across the business, supporting faster routine analytics and new predictive capabilities for pricing, retention and roadside operations.

Join us on 3 November at 9am GMT | 10am CET to hear how The AA is moving from data modernization to AI-powered operational intelligence. We’ll explore how The AA created a unified, governed and reusable data platform and how it is using that foundation to embed data and AI into commercial and operational workflows.

You'll learn:

• How Databricks helped The AA unify data from a complex legacy estate

• How a governed data foundation can support real-time pricing intelligence, proactive retention and predictive breakdown planning

• How Genie enables colleagues to ask questions in natural language and receive governed answers

• How The AA reduced routine query times by up to 70% while freeing data specialists to focus on prediction and decision support

• Practical lessons for scaling trusted data products and making data and AI more accessible across the organization