Gregory Rokita

As Vice President of Technology at Edmunds, Greg Rokita is architecting the company's next-generation strategy in the transformative era of artificial intelligence. With a two-decade track record of pioneering innovation, he has been a pivotal force in the company’s technological evolution since joining in 2005.

Greg has repeatedly reimagined Edmunds' core infrastructure, spearheading the foundational software and data platforms that now serve as the bedrock for sophisticated AI and machine learning applications. He leads the high-performing teams responsible for the critical systems powering Edmunds' website, advanced analytics, and predictive models.

Prior to Edmunds, he engineered complex, high-impact solutions, including United Airlines' mission-critical aircraft scheduling system and a video streaming platform later acquired by Cisco. A recognized voice on cloud and data architecture at industry conferences like AWS re:Invent, Greg holds an MS in Computer Science from Stanford University, with a specialization in databases and distributed systems, and a certificate in Disruptive Strategy from Harvard Business School.