Alex Dean

Alexander Dean is Co-founder and CEO of Snowplow, the behavioral data infrastructure company providing the customer context layer for AI agents. A technologist with a passion for functional programming and cloud-based architectures, Alexander has led Snowplow from its open-source origins to a $55M-funded platform trusted by enterprises worldwide. In 2025 the company launched Snowplow Signals, delivering real-time customer context to AI-powered applications. Before co-founding Snowplow, Alexander worked in technology roles at OpenX and in Business Intelligence at Deloitte Consulting, as well as strategy roles at Fathom Partners and Keplar LLP. He holds a BA in History from the University of Cambridge.