Guide

Build a data-driven game studio

Win with unified data, analytics and AI

The Ultimate Guide to Game Data and AI

Give your game teams the foundation they need to realize the full potential of your data, helping to develop and operate more engaging and profitable video games. New for 2024, this guide provides the block and tackle steps to getting started using game data, analytics and AI, then walks you through critical gaming use cases to demonstrate how data can help you achieve your game’s business goals at each stage of development.

In this guide we cover:

  • The state of data and AI in gaming for 2024
  • The critical role of game data and AI throughout the lifecycle of a video game
  • How to realize the full potential of your game data
  • Getting started with data, from source to recipient
  • A step-by-step walk-through of real-time data and AI use cases including game analytics, gamer sentiment analysis, lifetime value, toxicity analysis, personalized recommendations, and many more