Building What’s Next. Together. Introducing the Brickbuilder Partner Network for the Agentic AI Era

As we stand at the threshold of a new fiscal year, the technology landscape is shifting beneath our feet. We are moving from the stage of experimenting with AI to Agentic AI - intelligent systems that actively drive business outcomes.

At Databricks, we know that this transformation isn't built in isolation; it is built with our customers and our partners. Our ecosystem has grown to over 7,000 partners strong, and together, we are tackling a $500 billion market opportunity.

In reimagining our partner ecosystem, we established a singular mission: to invest in your practice, accelerate your growth, and turn Data & AI solutions into repeatable, high-impact revenue.

Today, we are thrilled to announce the launch of the Brickbuilder Partner Network (BPN). This new program includes a unified tiering structure to reward partners globally and a new "Velocity" incentive model to align our shared success in the consumption economy.

A Historic Opportunity for Partners

The numbers speak for themselves. According to IDC, the top GSIs in our network are seeing average practice growth of 101% year-over-year. Furthermore, these partners expect their Databricks practice to move from ~30% of their top-line services to ~50% in the next three years.

To capture this momentum, we are moving beyond traditional implementation to deploy bespoke, industry-specific assets that tackle the world's toughest data challenges. Our Brickbuilder-led ecosystem serves as a high-velocity catalyst, empowering you to transform complex implementations into immediate business impact.

One Unified Experience: Bronze, Silver, Gold, Platinum

Previously, different partner types may have had different paths. Now, we are unifying our entire ecosystem — Consulting & SIs, Connected Technology partners, Data providers, and Built-On partners — under a new globally recognized tiering structure: Bronze, Silver, Gold, and Platinum.

Whether you are building software on Databricks or implementing solutions with Databricks, your path to growth is clear, consistent, and globally recognized.

The Power of "Velocity": Rewarding Consumption

We are aligning our success with yours by fundamentally re-engineering partner economics from "Bookings" to "Lifecycle Value". Our new Velocity incentive program introduces a consumption-centric reward model built on the framework of Source, Activate, and Grow:

• Source: We reward you for sourcing new use cases and greenfield accounts.
• Activate: We provide SPIFFs for driving early adoption to activate customers.
• Grow: You earn recurring consumption rebates as you grow alongside your clients.

This is our commitment to shared, predictable profitability in the consumption economy.

To support this growth, we are also heavily investing in your ability to generate demand. We are structuring Market Development Funds (MDF) to scale with your commitment, ranging from proposal-based MDF for Silver partners to strategic co-investment funds for Platinum partners.

Differentiate with Precision

In a market of generalists, specialists win. To help you showcase your verified expertise, we are launching our first Specialization Program covering 6 Core Industries and 4 Core Products (including GenAI and Lakeflow).

These badges allow you to showcase your verified expertise, and we are also introducing Delivery Expert badges to recognize the individual practitioners who are the true architects of the Data Intelligence Platform.

Advocacy at Scale with AI

We are putting the power of Databricks AI to work for you. New AI-based tooling, including our upcoming intelligent sales matching, will seamlessly integrate your specializations and solutions into our internal workflows.

This ensures that the right partner is matched to the right opportunity, every time. We are scaling our advocacy to ensure your voice drives our pipeline.

Productized Service Delivery, Driving Outcomes

Our Brickbuilder-led ecosystem on the Databricks Data Intelligence Platform serves as a high-velocity catalyst, empowering partners to transform complex implementations into immediate business impact.

By harnessing the Brickbuilder Solutions and Accelerators program, we are moving beyond traditional implementation to deploy bespoke, industry-specific assets that tackle the world's toughest data challenges. This shift fundamentally raises the bar for co-innovation and collaboration, evolving the SI + Databricks partnership into a formidable innovation engine that delivers purpose-built AI and analytics at the speed of business.

We’re Just Getting Started

The momentum is real, and the opportunity is now. By evolving the SI + Databricks partnership into a formidable innovation engine, we can deliver purpose-built AI and analytics at the speed of business.

Welcome to the new Brickbuilder Partner Network. Let’s build what’s next. Together.

Take action today - talk to your Partner Account Manager, and find out more on the Partner Portal.