Your Data and AI Summit Guide for Marketers and Marketing Use Cases

Data and AI Summit 2025 is coming up! Held in San Francisco from June 9-12, over 20,000 data and AI professionals will gather at Moscone Center for 700+ sessions, keynotes, and trainings focused on harnessing data to revolutionize industries. And for the first time, we’ll be featuring a dedicated marketing track for marketers and technical data practitioners who engage with customer and campaign data. 

With marketing rapidly evolving through data-informed personalization, customer insights, and AI-powered campaigns, this year’s Summit offers unparalleled opportunities to learn how leading brands are transforming their marketing strategies using data and AI.

Marketing at Data + AI Summit

We’re fortunate to have an action-packed line-up of sessions and events as part of the Marketing Industry Experience, spanning Tuesday, June 10 to Thursday, June 12. Let’s dive in.

Marketing Data + AI Leaders Forum

Held Tuesday, June 10, from 9:00 a.m. to 12:00 p.m., we’ll start the week off in style with the Marketing Data + AI Leaders Industry. This forum is for any marketing professional or data practitioner looking to hear from leaders on the cutting edge of marketing data and AI. Featuring senior marketing leaders from companies like PetSmart, Deloitte, Atlassian, Dropbox, Airtable, 2K Games, Dominos, ThredUp, T-Mobile and Databricks; attendees will hear how data intelligence is powering personalized customer journeys, improving the efficacy and efficiency of marketing campaigns, and enabling real-time decision-making across organizations.

Marketing Industry Breakout Sessions

On Wednesday and Thursday, various marketing thought leaders discuss how they’re thinking about industry challenges in the context of data. 

A few notable sessions to check out:

Unleashing AI at PetSmart: Using AI Decisioning Agents to Drive Revenue (Sponsored by Hightouch)

Learn how PetSmart blends human insight and creativity with AI to deliver campaigns that engage and convert, how they moved beyond batch-and-blast calendars with AI Decisioning Agents to optimize sends—while keeping control over brand, messaging, and frequency, and how using Databricks as their source of truth led to surprising learnings and better outcomes.

AI Agents for Marketing: Leveraging Mosaic AI to Create a Multi-Purpose Agentic Marketing Assistant

Discover how AI-powered multi-persona assistants built with LangGraph and Mosaic AI can help streamline campaign ideation, copywriting, image verification, and more—ensuring reliable, creative marketing support at scale.

Databricks on Databricks: Powering Marketing Insights with Lakehouse

Explore how Databricks’ marketing data strategy evolved with the Databricks Lakehouse, powering unified Customer 360 insights, predictive analytics, GenAI-driven content, and next-gen secure collaboration.

Somebody Set Up Us the Bomb: Identifying List Bombing of End Users in an Email Anti-Spam Context

Discover how Cisco Talos tackled “list bombing” in marketing communications by leveraging Databricks to build advanced streaming analytics and scalable data pipelines that protect inboxes from overwhelming, unwanted but legitimate, email floods.

AI-Powered Marketing Data Management: Solving the Dirty Data Problem with Databricks

Learn how Axciom’s AI-driven marketing data platform on Databricks cleanses dirty data with advanced anomaly detection, secure governance, and privacy-first design to boost campaign accuracy and speed.

Meet with Martech Partners on the Expo Hall Floor

The Expo Hall Floor is a must-stop for marketers this year. Tuesday through Thursday, we’ll be featuring select partners demoing their technology in our Marketing Industry Lounge where teams can experience demos of Databricks-powered marketing data platforms, AI-driven customer segmentation, and unified analytics that are transforming marketing operations.

Get Registered

Are you registered for the Marketing Data + AI Leaders Forum? Spots are filling up fast, make sure to check out the Marketing Forum page for details, and get registered today!