Highlights
Problem:AEON Financial Service needed to shift from mass marketing to real-time, personalized engagement — recognizing each customer’s preferences instantly. It required a fast data platform to analyze transactions and deliver tailored offers in-store.
Solution:Databricks enables real-time collection and analysis of transactional data on three clouds, delivering instant, personalized offers to shoppers. Its speed and flexibility transform customer engagement from mass marketing to true one-to-one experiences.
Product descriptions: