Natura is a leading beauty and personal care brand in Latin America, recognized as the “Most Sustainable Brand.” The company is modernizing how data powers business decisions. As they scaled across digital channels, manual reporting and inconsistent practices slowed insight delivery. Partnering with Databricks Training & Certification, Natura upskilled close to 500 practitioners through a structured enablement program that unified skills, improved governance, and helped teams deliver insights faster and with greater trust.
Legacy processes limited speed and scalability
As Natura’s data footprint expanded, teams faced growing complexity and inefficiency. Finance teams still relied on spreadsheets for month-end reporting. The process took several days and was often error-prone. Analysts and engineers built pipelines independently, resulting in duplication, weak governance and inconsistent standards. To sustain growth and deliver insights faster, Natura recognized that improving tools wasn’t enough; it needed to strengthen people and processes through a consistent, organization-wide approach to learning and applying data skills.
Aligning data teams through upskilling with Databricks Training
To close the skills gap, Natura partnered with Databricks Training & Certification to launch a company-wide enablement program aligned with business goals. The program combined self-paced Databricks Academy courses, instructor-led sessions in Portuguese and hands-on labs where teams could immediately apply new concepts to real projects.
Teams focused on Databricks learning content most relevant to their day-to-day work. Data engineers strengthened their skills in ETL, performance tuning and cost optimization. Analysts built dashboards in Databricks SQL to speed up insights. Practitioners responsible for governance learned to apply LGPD-compliant access controls and data masking.
Learners also benefited from Databricks’ built-in AI assistant, which offered real-time code suggestions and explanations during development. Group learning sessions and subject matter experts (“SME”) Q&A forums helped teams share experiences and build confidence together.
The result was a consistent, practical learning approach that improved how data teams work across the organization.
Turning new skills into measurable business impact
Training translated quickly into tangible results. Finance teams now complete month-end closings up to five business days faster using automated, governed workflows. BI teams produce dashboards in 30% of the previous time, and engineering teams have achieved up to 20% cost savings through optimized clusters. Beyond efficiency gains, Natura established stronger governance, centralized data assets that teams could trust and reuse, and a shared foundation for collaboration across analytics, engineering and business domains. These improvements increased trust in data and empowered faster decision-making in marketing, product and sustainability initiatives.
A culture of continuous learning and innovation
Natura’s approach has evolved into a sustainable model for ongoing transformation. The number of active Databricks users has tripled, with hundreds of employees continuously engaging in Academy courses, labs and team learning sessions. Next, the company plans to upskill its teams on generative AI, lakehouse architecture and new Databricks capabilities such as Databricks One and Lakeflow Designer. By coupling modern technology with a culture of continuous enablement, Natura now ensures every new data initiative begins with clear goals and the right skills in place.