Promotion Price Optimization by Aimpoint Digital

Aimpoint Digital’s Promotion Price Optimization solution helps businesses maximize revenue and profitability by finding the ideal discount rate for every promotion.

Built on the Databricks Data Intelligence Platform and powered by an intuitive Sigma interface, the solution combines econometrics, machine learning, and AI to automate discount strategy design and optimization.

By integrating historical data, seasonality, competitive pricing, and real-time market inputs, the platform estimates price sensitivity and forecasts multiple scenarios. The result: a clear, recommended discount for each promotion that drives both sales and long-term profitability.

With Aimpoint Digital's Promotion Price Optimization solution:

• Maximize ROI with AI-driven promotion pricing that boosts revenue and margin
• Stay agile with real-time pricing that adapts to market shifts and customer demand
• Empower teams with clear, data-driven promotion insights in Sigma dashboards