Optimize your real-time bidding strategy
From display to video, the value of an impression can only be realized if an ad is viewed by a user. Therefore, when using programmatic advertising to buy inventory, it’s important to take viewability into account. In this Solution Accelerator, learn how to predict ad viewability to optimize your real-time bidding strategy.
- Maximize return on ad spend
- Increase conversions
- Reach your target audience