Ibotta streamlines its digital rewards platform by consolidating complex, expensive tooling onto the Databricks Data Intelligence Platform. Teams use Vector Search to surface more relevant offers, driving higher engagement while cutting latency, and rely on AI/BI, Lakeflow Jobs, feature store, and Model Serving to democratize advanced analytics. With Unity Catalog securing multi-partner data, engineers and analysts can move faster, build trusted AI-powered experiences, and deliver better cashback rewards for every shopper.
