Martech Ecosystem Thrives on Databricks Marketplace

Data partners offering audience targeting datasets and solution accelerators are helping marketers drive more personalized, cross-channel campaigns.

With the launch of Data Intelligence for Marketing, Databricks now allows teams to create next-gen customer experiences and unlock business growth through data-driven strategies.

In this blog, we’ll explore how Databricks Marketplace strengthens the Martech ecosystem and highlight how partners like Salesforce Data Cloud, Deep Sync, Epsilon, and Uniphore CDP are transforming marketing strategies.

How the Databricks Marketplace Elevates the Martech Ecosystem

The modern marketing technology stack thrives on seamless data integration and collaboration. Databricks Marketplace, powered by Delta Sharing, delivers key benefits to marketers—enhancing collaboration, cutting costs, and accelerating innovation.

• Vast Data Assets: Marketplace simplifies discovery and access to high-quality marketing datasets and solutions from trusted providers—enabling richer insights and more precise customer targeting.
• Faster Evaluation: Pre-built notebooks, solution accelerators, and models help marketers rapidly test and deploy advanced strategies like real-time analysis and predictive modeling..
• Reduced Complexity and Cost: Delta Sharing provides live data access without duplication, reducing infrastructure complexity and cutting operational costs.
• Integrated Governance: Unity Catalog, built into Delta Sharing, enforces fine-grained access controls and auditability, allowing secure, compliant sharing of sensitive customer data across teams and regions.

Martech Partners on Databricks Marketplace

Lets take a look at the major martech partners on Databricks Marketplace.

Salesforce Data Cloud

Databricks is a launch partner in the Salesforce Zero Copy Partner Network, a global ecosystem of technology and solution providers building secure, bi-directional zero copy integrations and data sharing with Salesforce Data Cloud. With Zero Copy, Databricks users can seamlessly access Salesforce Data Cloud data directly from Databricks without copying or moving data. This enables enterprises to leverage their Salesforce Data Cloud data in the context of their enterprise lakehouse within Databricks, leveraging the full power of the Data Intelligence Platform.

In addition, the Salesforce Data Cloud Bring Your Own Model (BYOM) on the Databricks Marketplace lets marketers use rich customer data that has been unified and harmonized in Salesforce Data Cloud to train advanced machine learning models in Databricks. These models can then be seamlessly integrated back into Salesforce Data Cloud and activated across the Salesforce Platform and Agentforce, Salesforce’s digital labor platform, for more personalized customer engagement across ads, email, mobile, web, loyalty programs, and more.

Check out Salesforce Data Cloud Bring Your Own Model Solution Accelerator on Databricks Marketplace

Deep Sync: Seamlessly Integrating Cloud-native Marketing Workflows

Deep Sync offers innovative, cloud-based workflows on Databricks Marketplace, enabling marketers to build composable data solutions to meet their unique needs quickly and effectively. This includes solving marketing challenges across Identity Resolution, Household Expansion, Transaction Matching, and Lookalike Prospecting.

An example use case would be a retail company struggling with outdated, inaccurate, or duplicate CRM records that could leverage the Customer Data Hygiene solution to remove inaccuracies, then apply the Customer Data Enrichment solution to add valuable demographic, interest, and behavioral information for a more holistic view of its customers.

Check out Deep Sync Solution Accelerators on Databricks Marketplace

Epsilon: Expanding Delta Sharing for Enhanced CDP Integration

Epsilon's PeopleCloud CDP is a sophisticated platform designed to unify first-party customer data (data collected directly from the customers) and deliver personalized and targeted marketing campaigns across various platforms like email, social media, websites, or advertising networks. By integrating Delta Sharing into PeopleCloud, Epsilon allows its CDP users to securely share enriched customer datasets with external partners or platforms.

“Our presence on the Databricks Marketplace empowers organizations to tap into Epsilon’s robust consumer data through Delta Sharing. Businesses can enhance customer insights, improve segmentation, and drive personalized engagement at scale.”

— Chandos Quill, SVP Channels and Alliances, Epsilon

Check out the Epsilon CDP Solution Accelerator on Databricks Marketplace. It includes a notebook that shows how to enrich insights about a consumer (marital status, income, education level) and then segment the customers (lifecycle stage, frequency, recency, purchase amount).

Uniphore CDP (formerly ActionIQ): Composable CDP for Scalable Marketing

Uniphore offers a composable CDP as part of their broader Business AI Platform. Unlike traditional CDPs, which are standalone platforms that collect, store, and process customer data in a single system, composable CDPs leverage an organization’s existing data warehouse. Databricks supports the creation of Composable CDPs. The Uniphore CDP can be built on top of Databricks' lakehouse architecture.

The Uniphore Solution Accelerator is now available on Databricks Marketplace. We have developed multiple integrations with Databricks-including Delta Sharing, query federation, and data pipelines-empowering our customers to deliver superior customer experiences leveraging their existing Databricks investments.”

— Ricardo Flores, Senior Manager, Product Partnerships at Uniphore.

Uniphore offers a range of options, giving clients full control over how to make data accessible for the CDP:

• Delta Sharing: Prebuilt integration allowing ActionIQ to query data without copying it.
• Data Pipeline: Self-service copies of data via batch file transfers. Compatible with any data source.
• Query Federation: Queries are pushed down for execution directly in the data warehouse.

The delta sharing integration is bi-directional. Uniphore can consume real-time customer behavior data from Databricks to create accurate audience segments and deliver personalized campaigns. Uniphore can share enriched datasets back into Databricks. This allows for detailed campaign logs and other data to be shared for further analysis or reporting within Databricks.

Skechers used Uniphore CDP and Databricks to increase their click-through rate by 324% and reduce acquisition costs by 68%. Databricks has been a perfect fit for Skechers, as they have served as the connective tissue between Skechers’ data and their efforts to engage customers. With Databricks as the foundation for Uniphore’s Customer Data Platform, Skechers has made significant strides in refining their data management and analytics capabilities with a future-proof platform built for scale. Review the Skechers case study here.

Check out Uniphore Solution Accelerator on Databricks Marketplace

The Databricks Marketplace is becoming a central hub for marketing technology solutions, with specialized partners offering marketing & audience targeting datasets. Click here for other marketing and audience-targeting datasets on the Databricks Marketplace. For more information on Databricks Data Intelligence for Marketing, please visit our website.