In today's data-driven landscape, organizations face the challenge of aggregating data to derive meaningful insights that enrich audience profiles. Traditional data integration methods often fall short, leading to complexity and inefficiency. However, with LiveRamp, a leading data collaboration platform available through the new Databricks Marketplace, and the transformative capabilities of the Databricks Lakehouse, organizations can simplify data aggregation and link audiences across datasets with ease.
The challenge of data aggregation
Aggregating data from diverse sources poses significant challenges for organizations. Siloed data repositories, varying data formats, and incompatible systems make it difficult to derive holistic insights. Traditional data integration methods, such as manual data transfers or rigid ETL (Extract, Transform, Load) processes, often prove inadequate and result in delays, errors, and incomplete views of an audience. Additionally, data quality, privacy, and compliance concerns add further complexity to the aggregation process, requiring meticulous attention.
LiveRamp changes the game
LiveRamp’s platform provides privacy-conscious and configurable collaboration across your organization and external partners to build audiences, activate data, and access actionable insights. This includes enriching your customer data with demographic and psychographic information from AnalyticsIQ, Catalina, Experian, Polk and others, and then collaborating with others using RampID and Databricks Delta Sharing.
Delta Sharing enables seamless and secure data sharing across organizations in real-time, eliminating the need for complex ETL processes or data transfers. Delta Sharing also incorporates robust data governance and security measures, ensuring compliance with privacy regulations while maintaining data integrity.
All of this is now available through the Databricks Marketplace.
LiveRamp is excited to launch data and identity solutions within Databricks Marketplace, enabling brands to connect securely with customers on a more personalized level while maintaining a privacy-centric approach. These solutions offer industry-leading person-based and household-based identity solutions, attribute enrichments, and identity translation solutions for partner data connectivity to accelerate Lakehouse ML and advanced analytics use cases.”— Erin Boelkens, VP of Product, LiveRamp
What is Databricks Marketplace?
Databricks Marketplace is an open marketplace for all your data, analytics and AI, powered by open source Delta Sharing standard. The Databricks Marketplace expands your opportunity to deliver innovation and advance all your analytics and AI initiatives.
Obtain data sets as well as AI and analytics assets — such as ML models, notebooks, applications and dashboards — without proprietary platform dependencies, complicated ETL or expensive replication. This open approach allows you to put data to work more quickly in every cloud with your tools of choice.
For customers in Communications, Media & Entertainment, you’re going to want to take a look at the following Marketplace Partners:
Experian is a global leader in consumer and business data, analytics, and technology. With a vast repository of data assets and robust analytical capabilities, Experian helps businesses harness the power of data to make informed decisions, mitigate risks, and drive growth. Through their comprehensive suite of solutions, including credit reporting, data enrichment, and identity verification, Experian enables organizations to better understand their customers, optimize marketing strategies, and create personalized experiences.
AnalyticsIQ is a leading provider of consumer data and predictive analytics solutions. Their rich datasets and advanced analytics tools empower organizations to gain deep insights into their target audiences, understand consumer behavior, and optimize marketing campaigns. By leveraging AnalyticsIQ's comprehensive data assets and sophisticated analytics, businesses can identify high-value customer segments, enhance targeting precision, and maximize marketing ROI.
Catalina is a trusted leader in shopper intelligence and personalized digital media solutions. Through their vast repository of consumer purchase data and proprietary algorithms, Catalina enables brands to deliver relevant, personalized experiences across various marketing channels. By leveraging Catalina's data-driven insights, businesses can optimize their advertising, improve customer engagement, and drive sales growth through targeted campaigns and promotions.
ShareThis is a leading social sharing and content optimization platform that helps businesses drive audience engagement and amplify their online presence. With easy-to-use social sharing tools and powerful audience insights, ShareThis enables organizations to understand their audience's content preferences, optimize content strategies, and increase brand reach. By leveraging ShareThis, businesses can enhance their digital marketing efforts, foster social engagement, and drive traffic to their websites or digital properties.
If you are interested in becoming a data provider on the marketplace, sign-up and please choose "Marketplace" as the program of interest.