Capgemini Revenue Growth Management
Build a better recommendation engine

In today’s dynamic market, RGM is a key capability for managing and balancing sales, profit and volume through levers like price, merchandising and trade. And for some, it’s a key, competitive advantage during market swings and with shifting consumer sentiment that requires commercial agility. However, how organizations create and optimize their plans is a source of debate: The “old ways of working” through human-intensive analysis often take weeks or months to yield future actions. Capgemini’s advanced analytics solutions for revenue growth management balance AI/ML acceleration of statistical trending and scenario planning with the context of operations and human decision making to drive maximum value. 

Capgemini customizes their solutions to fit this human and operational context – as well as designing for key barriers to clarity and execution (such as supply disruptions). With Capgemini’s revenue growth management analytics (aka strategic or net revenue management), you can:

  • Determine optimal prices for varying goals or scenarios, while predicting categorical or competitive halo effects
  • Maximize sales by determine the best price-pack and assortment combinations
  • Stimulate consumer behavior and demand through trade promotions and pricing techniques
  • Effectively monitor and manage commercial policy and trade budgets

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